Specialize in marketing with BBUS to gain in-depth knowledge and practical skills in market research, strategy, and digital campaigns. Equip yourself for dynamic roles and drive business success with expertise.
Business Capstone
Capstone your BBUS journey with a marketing specialization, applying comprehensive strategies and real-world insights to tackle business challenges. Showcase your expertise and prepare for impactful roles in the marketing field.
Consumer Behaviors
Explore consumer behaviors in your BBUS marketing specialization. Understand buying patterns, motivations, and trends to craft targeted strategies. Equip yourself with the knowledge to influence and engage consumers effectively.
Integrated Marketing Communications
Master Integrated Marketing Communications in your BBUS marketing specialization. Learn to unify messaging across channels, enhance brand consistency, and drive impactful campaigns that resonate with diverse audiences and boost business success.
Entrepreneurship Accelerator Project 1
Leverage Marketing as a specialization in your BBUS Entrepreneurship Accelerator Project 1. Create and execute dynamic marketing strategies for startups, refining your skills and driving innovation in real-world business scenarios.
Entrepreneurship Accelerator Project 2
Advance in Entrepreneurship Accelerator Project 2 with a marketing focus in BBUS. Develop comprehensive marketing plans, analyze market trends, and implement strategies to elevate startups and enhance entrepreneurial success.
E-Commerce
Specialize in E-Commerce with BBUS marketing. Gain expertise in digital retail strategies, online consumer behavior, and platform management to drive sales, optimize user experience, and excel in the e-commerce landscape.
Services Marketing
Focus on Services Marketing within your BBUS specialization. Learn to develop strategies for service promotion, manage customer relationships, and enhance service quality, equipping yourself to excel in service-oriented industries.
Interactive and Digital Marketing
Specialize in Interactive and Digital Marketing with BBUS. Master techniques for engaging online audiences, optimizing digital campaigns, and leveraging interactive tools to drive brand success and achieve measurable results.
Marketing Analytics
Excel in Marketing Analytics with BBUS. Learn to analyze data, measure campaign effectiveness, and derive actionable insights to drive strategic decisions, optimize marketing efforts, and enhance overall business performance.