In the Bachelor of Business program, specializing in Digital Marketing and Analytics equips you with expertise in using data to shape marketing strategies, improve campaign effectiveness, and foster business expansion
Business Capstone
The Business Capstone for Digital Marketing and Analytics in the Bachelor of Business program offers a hands-on project experience, applying data-driven strategies and marketing insights to real-world challenges for impactful results.
Entrepreneurship Accelerator Project 1
Entrepreneurship Accelerator Project 1 for Digital Marketing and Analytics in the Bachelor of Business program allows students to develop innovative marketing solutions, apply data insights, and launch effective digital campaigns for real-world success.
Entrepreneurship Accelerator Project 2
Entrepreneurship Accelerator Project 2 for Digital Marketing and Analytics in the Bachelor of Business program challenges students to refine advanced marketing strategies, leverage analytics, and create impactful digital solutions for competitive market success.
Essentials of Big Data and Data Analytics
Specializing in Essentials of Big Data and Data Analytics within the Bachelor of Business program equips you with crucial skills to analyze large datasets, derive actionable insights, and drive data-informed digital marketing strategies.
Market Intelligence and Data Visualization
Specializing in Market Intelligence and Data Visualization within the Bachelor of Business program teaches you to analyze market trends, visualize data effectively, and leverage insights to drive strategic digital marketing decisions.
Marketing Analytics
Specializing in Marketing Analytics within the Bachelor of Business program empowers you to harness data for evaluating marketing performance, optimizing campaigns, and making data-driven decisions to enhance digital marketing strategies.
Social Media Analytics
The Social Media Analytics specialization in the Bachelor of Business program teaches you to evaluate social media data, track key metrics, and leverage insights to enhance digital marketing effectiveness and engagement.
Social Media Marketing
The Social Media Marketing track in the Bachelor of Business program provides you with skills to create effective campaigns, engage with audiences, and use data insights to refine and drive digital marketing success.
Interactive and Digital Marketing
In the Bachelor of Business program, the Interactive and Digital Marketing specialization focuses on developing interactive content, utilizing digital tools, and analyzing performance to enhance and innovate marketing strategies.