The “Digital Business and Transformation” program at Taylor’s University prepares students to navigate and lead in the digital age. This course focuses on the integration of digital technologies into business processes, transforming traditional operations, and creating innovative business models.
Business Capstone
The Business Capstone at Taylor's University is a comprehensive project where students solve real-world business problems, integrating strategic planning and data analysis. Engaging with industry partners, students gain hands-on experience, developing essential skills for their careers, and bridging the gap between academic learning and professional practice.
Entrepreneurship Accelerator Project 1
The Entrepreneurship Accelerator Project 1 at Taylor's University empowers students to launch their business ideas. Through mentorship, hands-on workshops, and real-world applications, students develop essential entrepreneurial skills, create viable business plans, and pitch to potential investors, transforming innovative concepts into successful startups.
Entrepreneurship Accelerator Project 2
The Entrepreneurship Accelerator Project 2 at Taylor's University builds on foundational skills, guiding students through advanced business development. Participants refine their business models, engage in market testing, and receive ongoing mentorship. This project culminates in a final pitch to investors, preparing students to launch and sustain innovative startups in the real world.
Marketing Analytics
The Marketing Analytics course at Taylor's University equips students with essential skills to interpret and leverage data for strategic marketing decisions. Students learn advanced techniques in data analysis, consumer insights, and performance metrics, enabling them to optimize marketing campaigns and drive business growth through data-driven strategies.
Interactive and Digital Marketing
The Interactive and Digital Marketing course at Taylor's University prepares students to excel in the digital landscape. Focusing on online consumer engagement, social media strategies, and interactive content creation, students learn to craft compelling digital marketing campaigns that enhance brand presence and drive customer interaction.
E-Commerce
The E-Commerce course at Taylor's University teaches students to master online business strategies. Covering digital storefronts, payment systems, and customer engagement, students gain practical skills to build and manage effective e-commerce platforms. This course equips them to excel in the growing digital retail landscape and drive online business success.
Digital Transformation
Digital Transformation involves integrating digital technologies into all aspects of business operations, fundamentally changing how organizations operate and deliver value. It enhances efficiency, fosters innovation, and improves customer experiences, ensuring businesses remain competitive and agile in an increasingly digital world.
Leadership and Change Management
Leadership and Change Management equips students with skills to guide teams through organizational change. Focusing on strategic leadership, communication, and change implementation, students learn to drive effective transformation, manage resistance, and foster a positive organizational culture, ensuring successful adaptation and growth in dynamic business environments.
Sustainable Supply Chain Management
Sustainable Supply Chain Management teaches students to create eco-friendly and ethical supply chains. Covering topics like resource optimization, waste reduction, and ethical sourcing, students learn to balance profitability with environmental and social responsibility, driving long-term sustainability and resilience in global supply chains.