Communication is an important tool in the business world. If the communication is done at the right time at the right place in the right way, there's no deal you cannot crack. The right way of communicating is effective communication.

Effective communication takes place when information is shared accurately between two or more people or groups of people and provokes the desired response. Effective communication should generate and maintain the desired effect, and offer the potential to increase the effectiveness of the message.

Therefore IIMS brings Communication Skills "The Art And Craft Of Delivering The Intended Message" for BBA 1st Semester on 24th February 2021. This session would teach students the goal of communication which is to generate action, inform, create understanding, or communicate a certain idea or point of view.